October is Cyber Security month! So in keeping with that theme, let's look into some common “Do's” and “Don'ts” of Cyber Security for your business. There are many things to cover as this is such a big topic but we'll give you some basics and link, wherever possible, to other good resources to help you along in this critical topic. Whenever I poll the business community on what topics they want to hear about most, Cyber Security seems to keep coming up as the most requested, so this is my answer to your requests for more on this vital topic for your business.
Many businesses are picking up on the idea that having a website is important, but how many of you have asked yourself or your web developer the question “how does having a website benefit my business?” That's definitely a very good and very valid question to ask as it will reveal a ton about the best strategies and goals for your website, and every website needs a solid set of relevant strategies and goals behind how it's made and maintained.
Do you have a website but you're struggling to get any traffic to it? Are you paying a small fortune every month to get your traffic? Would you like to get that “free” traffic from the organic search results? Here are 5 Tips to help you get started.
Tip #1: Be Patient and Persistent
Ranking up in the search engines won't happen overnight. It takes time and continued effort to get there. Even with the best SEOs and the biggest budget, it can still take months to move up the rankings of even a moderately competitive market.
There are a multitude of ways a website can make money. What way works best for yours? That depends on the nature of your site. Let's take a look at 4 common types of websites and explore how each of them can potentially make money.
We'll take a look at E-commerce, Service, Brick-and-mortar retail and information based websites. Each of these types of websites has their own end goal, what you want visitors to ultimately do.
What is the easiest way a hacker can break into your website or network? Being able to easily guess a valid user login and gain access to a registered account. Once a hacker has gained access to an account, even one with only limited access, the hacker can use methods to escalate that account's access even up to full admin level! Having a strong login on all accounts is your first and best line of defense against getting hacked.
In our new series, The Online Sales Funnel, which we'll be working on over the coming weeks, we look into the sales and marketing tool that's revolutionized e-commerce, the Online Sales Funnel.
In Part 1 we look at where the idea of Sales Funnels came from, what a Sales Funnel is, and an overview of how the Internet and new online tools have revolutionized it with automation options.
I've gone over what makes one website good, and another bad before. Today let's get into why you need to have a good website. Why you need to be online. If you have a bad website, or no website at all, if you're not promoting your website and getting it noticed, you could be missing out on thousands or millions of dollars in lost sales – sales that will go to your competitors instead.