Search Engine Optimization (SEO)

We will use the latest techniques to improve the ranking of your website in major search engines. Our goal is to get your website into the first page of search engines like Google, Yahoo and Bing for search terms most relevant to your business. These terms are referred to as Keywords.

Benefits of Your Website Ranking On Page 1 of Online Searches

Stats show that on Google, of all the people doing a particular search, the the 10 websites on page 1 get about 71% of the searches visiting their site. Only 4% visit websites on page 2, and less then 2% on page 3, after that there's virtually nothing in the way of search engine visits to your website.

In other words, if 1000 people a month search for “Roofer Richmond” then about 700 of them will visit one of the top 10 ranking sites (that are on page 1), about 40 of them will visit one of the page 2 websites, and less then 20 will visit one of the page 3 sites.

So the higher you rank, the more people can find your website and the more chance you have of some of them becoming your customers, instead of one of your competitor's customers.

How Do We Get Your Site to Rank Higher?

We use a three-fold process to get your website ranking better:

Structure

We design the structure of your website to create maximum relevance on each page to the search terms likely to lead to that page. We will not affect the look and feel of your website; it will look the same to visitors, but we will structure it in the background to make it easier for the search engines to categorize your site properly so relevant searches will bring your site up higher in the results.

This will also help you get more relevant traffic to your site. The visitors then spend more time and are more likely to take the action you want them to take, whether it's buying a product or signing up for an email list, for example.

Contents

We will set up contents that make it clear what searches you want to rank for. This will again help guide interested people to your site and make search engines see your site as more relevant then other sites for what your ideal customer is searching for.

We also provide relevant blog articles to promote additional contents that can attract new visitors to your site. We also can set up systems for you that can help bring back past visitors, such as email subscriptions and automated broadcasts of your blog articles to your email subscribers.

How all this benefits your business is it provides interesting new contents on a regular basis to keep drawing new visitors to your site, and past visitors back. It also provides more ways search engines can rank your site and more ways people can find it.

We are also mindful of the types of tricks SEOs have used in the past to trick the search engines into ranking a website higher and we do not use such tricks. Those tricks will not help you and will likely hurt you as your site can get penalized for using them. The reason for this is that the major search engines like Google and Yahoo have caught onto these tricks to manipulate their systems and have updated their system to prevent such manipulation.

Links to Your Site (Backlinks)

We also help make your site more authoritative in the eyes of major search engines by arranging links back to your site. This can be from getting you mentions in blogs or listing your site in reputable online directories.

How this helps you is two-fold:

  1. It provides links directly to pages on your website, which can get direct clicks, bringing you traffic directly from other websites.
  2. It shows that other websites feel your site is worth sending people to, so search engines will be more likely to rank it higher.

How It Works

For a monthly fee, we take care of getting you better search engine rankings. This is an ongoing process that can take months to build up to the final goal of being on page 1 of searches, so it needs regular, ongoing care and attention to get you there and keep you there.

We offer different service levels to help you get and maintain your website's spot on page 1 of searches.

Do do this we will research what keywords are the most relevant and most used and target those keywords for your website and contents, as well as common variations on those words.

While we will use the current standards and best practices to get your site to rank better, we cannot guarantee you will hit the first page within a specific time period. This is because we have no control over the actual systems the search engines like Google use to rank websites. We also cannot predict what may have been done to your website in the past that may be affecting your search engine rankings now. However, if we do come across any issues with getting your site to rank, we will work on resolving those issues and getting you past any barriers to getting that search engine traffic.

All our SEO plans include our Webmaster Services Plan.

Basic SEO

On a tight budget? This plan is meant to help you get started. We will:

  • Structure your website for maximum relevance.
  • Set up 5-10 quality links to your website from reputable websites, blogs or directories in your industry.
  • Provide 1 relevant article per month for your blog or newsletter.
  • Rate: $300/month

    If you are looking to be found online with the Basic SEO package, contact us to set up for free consultation.

    Advanced SEO

    The next level up in optimization. With this plan we can get you set up with more links and contents to get you more results. We will:

    • Structure your website for maximum relevance.
    • Set up between 10 and 20 quality links to your website from reputable websites, blogs or directories in your industry.
    • Set you up with a page on either about.me or aboutus.org with links to your website and social media pages.
    • Provide 2 relevant blog or newsletter articles per month.

    Rate: $500/month

    If you are looking to power up your ability to be found online with the Advanced SEO package, contact us to set up for free consultation.

    Premium SEO

    This is our top service for businesses who want results. With this plan we will utilize the best tools available to get your website rankings improving and ultimately onto the first page of search results. We will:

    • Structure your website for maximum relevance.
    • Set up over 20 quality links to your website from reputable websites, blogs or directories in your industry.
    • Set you up with a page on both about.me and aboutus.org with links to your website and social media pages.
    • Provide 4-5 relevant blog or newsletter articles per month (1 article per week).

    Rate: $1000/month

    If you are looking to be found online, but also connect with your potential customers with the Advanced SEO package, contact us to set up for free consultation.