You're looking for a website for your business. You don't just want any website, you want it to look professional – it is part of the public face of your company after all, and if you want people to see your company as professional, your website had better look professional. If you're thinking along these lines, you are on the right track, but there is a massive distance to cross from wanting a professional grade website and having one, so let's look at some key factors you need to consider in making your website look professional.
Over the past few months Google's been phasing in changes to their algorithm and how to get your site to the top rankings in searches. This is nothing new however, as all search engines make changes periodically to improve the accuracy and usefulness of their search results, after all, they're in the business of delivering the best and most relevant search results to their users.
So let's take a look at what's important for 2018 as we begin the new year.
October is Cyber Security month! So in keeping with that theme, let's look into some common “Do's” and “Don'ts” of Cyber Security for your business. There are many things to cover as this is such a big topic but we'll give you some basics and link, wherever possible, to other good resources to help you along in this critical topic. Whenever I poll the business community on what topics they want to hear about most, Cyber Security seems to keep coming up as the most requested, so this is my answer to your requests for more on this vital topic for your business.
Many businesses are picking up on the idea that having a website is important, but how many of you have asked yourself or your web developer the question “how does having a website benefit my business?” That's definitely a very good and very valid question to ask as it will reveal a ton about the best strategies and goals for your website, and every website needs a solid set of relevant strategies and goals behind how it's made and maintained.
Do you have a website but you're struggling to get any traffic to it? Are you paying a small fortune every month to get your traffic? Would you like to get that “free” traffic from the organic search results? Here are 5 Tips to help you get started.
Tip #1: Be Patient and Persistent
Ranking up in the search engines won't happen overnight. It takes time and continued effort to get there. Even with the best SEOs and the biggest budget, it can still take months to move up the rankings of even a moderately competitive market.
There are a multitude of ways a website can make money. What way works best for yours? That depends on the nature of your site. Let's take a look at 4 common types of websites and explore how each of them can potentially make money.
We'll take a look at E-commerce, Service, Brick-and-mortar retail and information based websites. Each of these types of websites has their own end goal, what you want visitors to ultimately do.
What is the easiest way a hacker can break into your website or network? Being able to easily guess a valid user login and gain access to a registered account. Once a hacker has gained access to an account, even one with only limited access, the hacker can use methods to escalate that account's access even up to full admin level! Having a strong login on all accounts is your first and best line of defense against getting hacked.
In our new series, The Online Sales Funnel, which we'll be working on over the coming weeks, we look into the sales and marketing tool that's revolutionized e-commerce, the Online Sales Funnel.
In Part 1 we look at where the idea of Sales Funnels came from, what a Sales Funnel is, and an overview of how the Internet and new online tools have revolutionized it with automation options.
I've gone over what makes one website good, and another bad before. Today let's get into why you need to have a good website. Why you need to be online. If you have a bad website, or no website at all, if you're not promoting your website and getting it noticed, you could be missing out on thousands or millions of dollars in lost sales – sales that will go to your competitors instead.
With all the chaos surrounding today's cyber attacks that paralyzed some of the largest websites in the world over widespread areas, security has to be on the minds of small business and startup owners. Yesterday YVR Startups published an article I wrote for them all about how to protect your business' website from just such a cyber attack.
While recovering your site from a hack or spam attack may be necessary sometimes, it's better to avoid having to in the first place. So how do you keep hackers out of your site?
Last week we touched on some basics of passwords, user Ids and other simple preventative measures for after recovering a hacked website. Now let's go into these things and more in greater detail, and how you can set your site up to be more trouble to hack then it's worth. That's really your best defence against getting hacked – make it a lost profit scenario for the hackers!
If your business relies on your website for even part of your lead generation or sales, seeing your Home Page turn into something like this could be your worst nightmare come true. It can be very tempting to panic at the sight of something like this! Panic is exactly what the hacker wants however. It'll paralyze your response and delay getting the hacks taken down and your proper site restored to it's fully working condition from before the hack.
Social media sites have become the dominant platform for online marketing. Consumers have come to expect the two-way interaction with businesses that social media provides. However, it can be overwhelming and confusing to decide what to sign up for and how to proceed. You might be tempted to sign up for a few of the most popular sites (and maybe you already have) but they might not be the right fit for your business.
This seems like a no-brainer. “I don't have any products I could sell online so how could I possibly benefit from a sales funnel?” On the surface it would seem like you can't. The reality is that there are many kinds of sales funnels, each catering to a different goal. If you run a service business, what kind of sales funnel to you need?